While this data may be more subjective than Google Analytics, it will help you determine which website pages definitely stay, and which ones definitely go.Ģ. If your old website wasn’t connected to Google Analytics, you could survey your community to ask them what they liked and didn’t like about the old site, and the pages they found most useful. ![]() Your 50 pages with the highest bounce rate: This will indicate pages that may have good content, but need to be restructured.Your 50 pages with the least traffic: This will help you determine which pages you could easily scrap.Your 50 pages with the most traffic: This will help you determine which pages your community cares most about.This can help widdle the number of pages you feel the need to migrate exponentially! To analyze your data, take a look at: This data can provide excellent insight into which pages your community loved, and which pages they never visited. If your old website was synced with Google Analytics, you likely have a plethora of data to review in regards to your most popular and least popular pages. Now, let’s dive into each one of these steps in a bit more detail. Let New Priorities Drive Site Architecture.So how do you migrate content from your old website to your new one? Follow these 6 steps for a stress-free and successful content migration process and redesign: Because of this, the content migration process can easily switch from being the easiest part of the redesign process to the most daunting - especially if you end up waiting until the last minute to do so. ![]() In other words, you shouldn’t just want to “move the website over as is.” A website redesign should be used as a prime opportunity to re-organize, re-write, and re-structure content from their old site. A website redesign should be treated as a real-time investment and a unique opportunity to review what you are saying to prospective and current families and how you are saying it. Sounds easy, right? Well, not if done correctly. Content migration is the process through which content - including text, images, videos, and even site structure - is moved from your old website to your new one. This process, known as content migration, is inevitable in almost every website redesign. When heading into the redesign process, one of the first questions we are often asked is: “how can we move the website over?”
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